GK AIR AG
GK Artificial Intelligence for Retail AG (GK AIR), formerly known as prudsys AG, is a leading provider of cloud-based AI solutions tailored to the retail industry. As a strategic division of the GK Software Group, GK AIR has more than 25 years of expertise -originating in 1998 as a spin-off from Chemnitz University of Technology.
GK AIR delivers ready-to-use AI applications for personalization, dynamic price optimization, and real-time predictions. Its self-learning algorithms offer deep insights into product and customer behavior, empowering retailers to make fast, data-driven decisions and elevate the shopper experience across all channels.
Since its rebranding in September 2022, GK AIR has fully aligned with the GK Software Group, strengthening its integration within GK’s CLOUD4RETAIL portfolio and expanding its reach in hyper-personalization and dynamic pricing solutions.
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Main Office
Germany
Region
- Global
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GK AIR provides intelligent applications for personalization, dynamic price optimization, and real-time forecasting. Its self-learning algorithms detect customer and product patterns, enabling retailers to respond instantly to shifts in buying behavior and market dynamics. This allows for individualized offers, margin protection, and improved customer satisfaction. Seamlessly integrated into CLOUD4RETAIL, GK AIR is scalable and easy to deploy across all retail channels.